Gather yourself for Round two of
The Australian Beauty Bloggers Weekend
Day two of the ABBW couldn't come quick enough, so I could head back to Sydney Novotel & meet up with the 83 beauty bloggers again for another jam packed day of beauty information sessions. We started off with a breakfast event with Alpha-H a "corrective & preventative" skincare range, that contain active ingredients to renew & revitalise the complexion.
Karen Ledbury, a Australian TV presenter, spoke to us about her experience with Alph-H & her "desert island product" - Liquid Gold. She uses Alpha-H Liquid Gold as her "sole skincare system", & as she is also a mother of three, it's a product she can easily use at home.
Michelle Doherty, the director of Alpha-H, spoke to us about the Liquid Gold Skin Perfection System which we all got given to try. The three-stage course at night is to "amplify" your current routine to help give dynamic & long-term results.
I'll be starting with the Liquid Gold Prep & Prime to prepare the outer layers of the skin. This is supposed to create a "platform of acceptance" for the active & stimulating ingredients that will be following in the later products Liquid Gold Original & Liquid Gold Radiance, that target the deeper epidermal layers. I'll have to report back in 3 months to let you know how I've gone with this "90 day fix" treatment. (RRP $99AU)
Afterwards we had a chance to mingle & nibble before we headed into the Face of Australia Masterclass where I got a chance to hang out with Ria from LemonTartTree. The director of FOA, Tina Henry, talked about some of the products while the MUA Kirsty Dolores demonstrated some of the makeup in action from the FOA Look Book (this will be coming soon to the FOA site so stay tuned!).
We all were able to follow along at our tables playing with a goody bag of the products & I had an awesome time. I admit the Lip Quench SPF 30+ in Silver Rose is now one of my favourite lipsticks! It's so creamy & I love the slight frosty pink/plum colour. I will be doing an overview & review of the FOA range on my Youtube channel in the near future.
FOA Lip Quench SPF 30+ Silver Rose
Following this we had a chance to go for lunch with Ria & I had a chance to hang out with some gorgeous bloggers: Rachal of fashion fantabulous, Karen from mssparklearkle, Desiree of madame rouge & Emma from Emma Bovary Beauty. How could I have forgotten to get a group photo?! But for a beauticious dose of the ABBW check out the photo gallery.
The last event of the day was hosted by Proctor & Gamble (Beauty & Grooming) that brought to us the fascinating Bahar Etminan of RESCU who detailed her personal experience with creating RESCU & making it in the beauty industry.
Bahar Etminan of RESCU. Photo courtesy of The ABBW Official Gallery
Bahar then lead into speaking about "brand you" - how to get into the beauty business & how to make your blog truly noteworthy. I'd recommend checking out Bahar's keynote presentation at the ABBW site if you are interested in moving from a "hobby blog" to more professional blogging. I picked up some great tips that I will be working on in the next few weeks to jazz up my humble blog.
P&G Beauty & Grooming were also kind enough to leave us some lovely hair products to try from some of the brands - Pantene Pro V & Herbal Essences which I will update on later (as pictured right). Although I have already tried the Herbal Essences Set Me Up Max Hold Hairspray & so far I am enjoying the non-sticky hold as well as the lovely "lily bliss" fragrance it is leaving on my hair!
The day wrapped up & there were beauty bloggers galore saying their goodbyes & their appreciation to all the hard work that Kimmi & Jacie had put in to bringing so many sponsors & events together. Check out the ABBW media release.
I even had a chance to nip back over to IMATS Sydney at the Sydney Convention Centre & meet up with Pearl from pearlbeauty1020 who is just as lovely in person!
If attended the ABBW, what was your favourite part of the weekend? What is your take on hobby vs professional blogging?
Other links: Day 1 of The ABBW & IMATS
Please note: All products, not otherwise stipulated, are for review purposes & there is no sponsorship or monetary gain from any such reviews. All photos included in this blog are taken & owned by Penumbra Doll Beauty blog & are not to be reproduced unless permission has been sort from the owner. If photos are not taken or owned by Penumbra Doll Beauty the source of the photos will be mentioned. Any brand/company, beauty industry/media or blog sites that are credited for (further or detailed) information, all appropriate links will be provided.
